Selasa, 25 April 2017

Tips For Sending Holiday Ecards For Your Business

By Brenda Wright


Sending cards to your clients and vendors is a good way to keep your business at the top of their minds. A lot of people appreciate getting cards over getting social media messages and text messages during special occasions. To increase the appeal of your cards and for them to have the most impact, here are some tips to keep in mind when sending out holiday ecards.

The main thing that you need to determine is who you will send out the cards to. Think about all the people that you deal with on a regular basis and even those that you deal with once in a while. Divide this list into different segments, based on how you relate with the people on the list. A good example is that you can divide the list into suppliers and customers. Come up with a different card for each of these lists. Do not send out a general card to everyone on your list.

Personalize the card. This will have more impact on the recipient. A great way of personalizing is by including the name of the recipient. You can also write a personal note on the card. Write different messages for the different recipients. The message that you write will depend on the kind of relationship that you have with the recipient.

Send the cards in time. Don't wait until the last minute to start designing and sending the cards since you will most likely run late. It will make more sense if you send the cards before the special day rather than if you send it after. Also, keep in mind that if you send it on the exact day, the recipients might miss out on seeing it since they might not read their messages on that day. Send it a few days before the big day.

When you are sending the cards, just send good wishes. Avoid including any kind of marketing material on the card, as this will negate the good that you will have done. Don't include promotions or coupon codes or anything to push the customer to buy whatever you are selling. Just focus on the key message, which is sending them good wishes during the special occasion.

Don't make things complicated. The simpler the card, the better. If you get too complicated, you might also get stressed out since you will have to put in a lot of work into the card. You can even the design the card on your own if it is simple. The other option is to get a designer to come up with a simple card.

When writing out the message, be generic. This is because people have different religious affiliations and different beliefs. If your beliefs do not appeal to them, then you will repel them. That is why it is best to keep things general in your messages. Do not lean towards any religion or philosophy.

Sending these cards is a strategic way of keeping in sync with your clients and suppliers. It will not cost you a lot of money but it will sure get you a lot more money, through the good relationships that you are forging. So take time to work on the cards and send them out on a regular basis.




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